Saturday, July 22, 2006

Internet Marketing Defined

The term internet marketing primarily refers to strategies that are used to market or brand products and services on the internet/online. The main internet marketing strategies include:
  • Web Site Design Strategies
  • Search Engine Optimization
  • Content Writing
  • Email Marketing
  • Media Buying
  • Other Paid Advertising ( Paid Ads on Search Engines, Text Links, Contextual Advertising etc )
  • Online Public Relations

We'll cover all of these strategies in detail in the future posts . Internet Marketing first began in the early 90's with the onset of the internet. The initial marketing strategies were based on making simple text based websites . These later on changed to more graphic oriented sites focussing on flashy images. As the internet has gained momentum , the online marketing strategies have become more sophesticated catering to the different demands of the industry. The internet marketing strategies can be used to communicate both with the b to b ( Business to Busines ) as well as the b to c ( Business to Consumer ) groups.

2 Comments:

At 4:13 AM, Anonymous Anonymous said...

I like it! Keep up the good work. Thanks for sharing this wonderful site with us.
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At 7:19 AM, Anonymous Anonymous said...

I'm impressed with your site, very nice graphics!
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