Internet Marketing Defined

The term internet marketing primarily refers to strategies that are used to market or brand products and services on the internet/online. The main internet marketing strategies include:

• Web Site Design Strategies
• Search Engine Optimization
• Content Writing
• Email Marketing
• Media Buying
• Other Paid Advertising ( Paid Ads on Search Engines, Text Links, Contextual Advertising etc )
• Online Public Relations

We'll cover all of these strategies in detail in the future posts . Internet Marketing first began in the early 90's with the onset of the internet. The initial marketing strategies were based on making simple text based websites . These later on changed to more graphic oriented sites focussing on flashy images. As the internet has gained momentum , the online marketing strategies have become more sophesticated catering to the different demands of the industry. The internet marketing strategies can be used to communicate both with the b to b ( Business to Busines ) as well as the b to c ( Business to Consumer ) groups.