Wednesday, August 16, 2006

Interactive Advertising Bureau Looks for New CEO

For all the likely eligibles out there :


Greg Stuart will give up the CEO’s post at the Interactive Advertising Bureau at the end of this year, kicking off a search for a successor.

The IAB said Mr. Stuart was looking to pursue “new opportunities.” Recruitment specialist Spencer Stuart is heading the search.

Mr. Stuart most recently co-authored with market researcher Rex Briggs an advertising book called “What Sticks.” He joined the New York-based organization in 2001.

The IAB is the leading lobby for interactive marketing agencies and firms. It also produces guidelines and research, including a recent estimate predicting a 16 percent jump in interactive advertising this year to $16 billion.

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