Thursday, January 11, 2007

Vista 'Wow' Campaign Asks Users to Submit Special Moments

Microsoft is launching a new site that asks users to upload content about their life-changing moments; the company will then use the content to help it showcase the capabilities of its new Vista operating system.

ShowUsYourWow.com allows users worldwide to upload videos and photos detailing life-changing or "wow" moments. The site will incorporate that content into a demonstration of the "wow" features in Vista, such as 3-D photo navigation and editing features, AdWeek reports. Vista is due for release Jan. 30. A general "wow" ad campaign will break at the end of the month to coincide with the launch.

Microsoft has recruited several celebrities to contribute their own special moments, including Bill Gates, TV stars Clinton Kelly of What Not to Wear, Joy Behar from The View and Genevieve Gorder of Trading Spaces.
All submissions made to the site through March 8 will also be eligible for prizes, including a computer preloaded with Vista, and a grand prize of a week-long "wow" trip to a venue with wow vistas, such as Sydney Harbor, the Eiffel Tower or the Great Wall of China.

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