Thursday, July 27, 2006

More Search Engine Optimization Tools

Ranking Check Tool

This tool checks the top 10 sites in Google and shows pages indexed (google/yahoo), backlinks, link domain, allinanchor rank, domain age and keyword phrase count.

BackLink Tool

This tool is to check your backlinks and the anchor text used in those backlinks.

Title Tag Check Tool

This tool is to check the Title tags of all the internal links on a URL AND the Title tags of all the External links on those pages

Page Report SEO Tool

This tool generates a very useful report highlighting several different SEO factors impacting the quality of the page . It does need an API key though.

Robot Manager

This helps you track the spiders as they visit your website.

Web Page Screen Resolution Tool

A very useful tool for designers as they try and configure the layout of a site fitted to various screen resolutions

Google Fight

Interesting tool that lets you compare the number of searches for two keywords in comparison

Xenu's Link Seluth

This tool helps you to find out broken links on your website . It's useful to run at least once a month on the site.

Tuesday, July 25, 2006

Search Engine Optimization Tools-2

This is a big topic , hence have broken it down into 2 parts . Here is another compliation of SEO tools that i've found very useful in my profession:

The Official W3C Markup Validation Tool:

This is the W3C Markup Validation Service, a free service that checks Web documents in formats like HTML and XHTML for conformance to W3C Recommendations and other standards. It's accessible at the following link.

The RSS Feed Validator

This is a relly useful tool as it helps you analyze if the RSS feeds on your site have been properly implimented. To use it, simply enter the address of your feed and click Validate. If the validator finds any problems in your feed, it will give you messages for each type of problem and highlight where the problem first occurs in your feed.

Google VS Yahoo

I personally love this tool as it compares the top 100 results for a certain keyword graphically in both Google and Yahoo. You can compare what each keyword ranks simultaneously in Google and Yahoo together.

Monday, July 24, 2006

Search Engine Optimization Tools

In this post , i will write about the various tools out there that are very useful for Search Engine Opmtimization. I've researched different websites across the internet and then compiled the best tools that i found really beneficial while implimenting SEO strategies for myself and others.

I've also enclosed a definition of the tool and the link where it can be found so that you can put it to your everyday SEO consulting use as well.

Advanced Meta Tags Generator

The advanced Meta Tags generator helps you by prompting you the best meta tags to be applied on your website based on your inputs.

Alexa Rank Tool

This tool allows you to check the traffic that various sites are getting. You can compare traffic on two or more sites using this tool.

Class C Checker

The Class C Checker tool allows you to check whether some sites are hosted on the same Class C IP Range.This is useful when you are trying to get into link building which is a very important component for high Search Engine Rankings.

Code to Text Ratio

The Code to Text Ratio represents the percentage of actual text in a web page. The content ratio tool extracts the text from paragraphs and the anchor text from HTML code and calculates the content ratio based on this information. This ratio is used to calculate the relevancy of the web page. The higher the ratio , the better the chances of the page being ranked higher

Domain Age Checker

The domain age checker tool gives us the age of any domain, The older domains get a preference in the Search Engine Rankings.

Google Dance

This tool allows you to predict if there are any changes that you can expect in your sites rankings in the near future. This tool basically compares your site's position in the different web servers being run by Google across the globe . The tool takes advantage of the fact that Google updates its servers with new ranking changes in stages . By monitoring the changes of the site's position in the different servers , you can see if there are any changes that are being reflected in one of the servers , thus knowing in advance of the changes that might potentially occur in your site.

Link Popularity

Link popularity is a key indicator of a website's relevance for the search engines. Getting good quality , relevant links form a lot of sites can help your site rank better in the search engines. The below mentioned tool helps you anayze your site's backlinks on the 3 main search engines, Google, Yahoo and MSN.

Keyword Density Analyzer

This tool helps you figure out the number of times certain keywords are being used on a webpage or a site. This is crucial as a very high keyword density on a webpage can be seen a spamming by the search engines and on the other side, a low keyword density will result in the webpages not being ranked well by the search engines.

Similar Content Checker

Search Engines are known to penalize sites that have duplicate content on their pages. The duplicate page checker helps one to find out the pages with the duplicate content and take corrective action by changing the content on the pages.

Search Engine Spider Simulator

One of the main aspects to note and understand is how the search engine spiders view our webpages. A lot of the content that is visible to us ( eg. Flash) is not visible to spiders while crawling the site . The below mentioned tool really helps to show how the spiders see our pages and all the hyperlinks that they crawl on our site.

Sunday, July 23, 2006

Search Engine Optimization

Allright , lets start with the holy grail of internet marketing , Search Engine Optimization.

Since the emergence of search engines like google and yahoo especially google ( it occupies 45% of all the search results being conducted on the internet ) , there has been a lot of focus on SEO in order to increase the rankings of the website and get it as high as possible on the search engines . There are a lot of theories floating out there about the various possible ways to get top rankings .

Search Engine Optimization can be accomplished using various techniques . They basically fall under two different categories : White Hat and Black Hat techniques.

White Hat Techniques

White hat methods of SEO involve following the search engines' guidelines as to what is and what isn't acceptable. Their advice generally is to create content for the user, not the search engines; to make that content easily accessible to their spiders; and to not try to game the system. Often, webmasters make critical mistakes when designing or setting up their websites, inadvertently "poisoning" them so that they will not rank well. White hat SEOs attempt to discover and correct mistakes, such as machine-unreadable menus, broken links, temporary redirects, or a poor navigation structure.

White Hat Techniques are detailed as under :

*Using unique and relevant title to name each page.

*Editing web pages to replace vague wording with specific terminology relevant to the subject of the page, and that the audiences that the site was developed for will expect to see on the pages, and will search with to find the page.

*Increasing the amount of unique content on the site.

*Writing quality content for the website visitors instead of the search engines.

*Using a reasonably-sized, accurate description meta tag without excessive use of keywords, exclamation marks or off topic terms.

*Ensuring that all pages are accessible via anchor tag hyperlinks, and not only via Java, Javascript or Macromedia Flash applications or meta refresh redirection; this can be done through the use of text-based links in site navigation and also via a page listing all the contents of the site (a site map).

*Allowing search engine spiders to crawl pages without having to accept session IDs or cookies.

*Developing linking strategies. High quality websites that offer interesting content or novel features tend to accumulate large numbers of backlinks.

*Writing useful, informational articles under a Creative Commons or other open source license, in exchange for attribution to the author by hyperlink.

Black Hat Techniques:

"Black hat" SEO as defined by Wikipedia are methods to try to improve rankings which are disapproved of by the search engines, typically because they consider such methods deceptive, and unrelated to providing quality content to site visitors. Search engines often penalize sites they discover using black hat methods, by reducing their rankings or eliminating their listings from the search engines altogether. Such penalties are usually applied automatically by the search engines' algorithms, because the Internet is too large to make manual policing of websites feasible.

Some of the Black Hat techniques include:

* Spamdexing : Spamdexing is the promotion of irrelevant, chiefly commercial, pages through deceptive techniques and the abuse of the search algorithms. The pages are optimized with a very high keyword density so that the search algorithms give that page more weightage in the search results.

* Cloaking is the practice of serving one version of a page to search engine spiders/bots and another version to human visitors.

The consensus on best way to go about doing Search Engine Optmization is to build a website that the search engines can spider easily and offers good , solid , relevant content for the site visitors.

Saturday, July 22, 2006

Internet Marketing Defined

The term internet marketing primarily refers to strategies that are used to market or brand products and services on the internet/online. The main internet marketing strategies include:
  • Web Site Design Strategies
  • Search Engine Optimization
  • Content Writing
  • Email Marketing
  • Media Buying
  • Other Paid Advertising ( Paid Ads on Search Engines, Text Links, Contextual Advertising etc )
  • Online Public Relations

We'll cover all of these strategies in detail in the future posts . Internet Marketing first began in the early 90's with the onset of the internet. The initial marketing strategies were based on making simple text based websites . These later on changed to more graphic oriented sites focussing on flashy images. As the internet has gained momentum , the online marketing strategies have become more sophesticated catering to the different demands of the industry. The internet marketing strategies can be used to communicate both with the b to b ( Business to Busines ) as well as the b to c ( Business to Consumer ) groups.